Tuesday, August 9, 2011

Fruit Ninja—Karate Chopping New Media Barriers

By Kate Korson

The iPhone application sensation, Fruit Ninja will soon move to the “big screen” as an interactive video game on X-Box Kinect. If you’re not familiar with Fruit Ninja, the concept is simple — slice as much flying fruit as possible in a given amount of time. It seems trivial, but from personal experience I can tell that something about karate chopping fruit leaves you wanting more.

What happened to the days when hit movies and comics were the inspiration for video games? Within the last decade, the flow of new media often moved from television and movies to video games, and then potentially to phones. For example, in 2006 after the release of "Harry Potter and the Goblet of Fire" fans could text ‘Hermoine’ to 9983 to receive a graphic on their phones of their favorite character.

Today, Fruit Ninja is moving in the opposite direction. The game was originally created as an app for the iPhone, but after the unbelievable increase in demand creators are developing new ways to play Fruit Ninja on popular home video game consoles.

Could this 'reverse trend' go even further? In the future, is it possible that iPhone games could be the inspiration for movies? Could we see Brad Pitt cast as the Fruit Ninja Warrior?! It seems silly, but as the popularity of iPhone apps continue - it could become a very realistic scenario. Until then, I'll stick to slicing watermelons and grape fruits.

Kate Korson is an Associate Account Executive at Maroon PR. Contact her at Kate@MaroonPR.com.

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