I am not much of a follower of celebrity gossip. I could care less about which star is dating who, or which celebrity looked better on the red carpet. Still, I – like millions of people worldwide – know who Kim Kardashian is. I am not exactly sure why I know her; she’s not really a singer or an actor, and she doesn’t appear on anything I would ever watch – but still, I know she is popular for being popular (if that makes sense).
But it wasn’t until this week that I realized how popular she is.
For those of you unfamiliar with the story – let me quickly catch you up to speed. Kardashian married NBA player Kris Humphries on August 20, 2011 – after receiving a 20.5 carat engagement ring. After only 72 days, Kardashian filed for divorce on Monday. This is a ridiculous set of circumstances in itself - but that’s not even the most fascinating part.
What I found the most interesting was the astonishing amount of attention this news generated. According to an article from The Hollywood Reporter, news of the couple’s split peaked on Twitter at 12 PM on Monday, with over 1.75% of all tweets dedicated to Kardashian. Among the popular search terms were “72 Days”, “filing for divorce”, “Wedding”, “Marriage”, and my personal favorite “#ThingsLongerThanKimsMarriage”. At one point, Kardashian-related topics represented nine of the top 10 trending topics on Twitter.
On Google, “Kim Kardashian” and “Kris Humphries” ranked third and fifth respectively as the most searched terms on Monday. On Tuesday, Yahoo reported that the Kardashian craze was still in full effect – with Kim, Kris, Kris Jenner (Kim’s mother), and Khloe Kardashian (Kim’s sister) all among the most searched topics… nearly 24-hours after the story broke!
I’m checking out at this point – three days of Kardashian news is more than I ever want to experience in my life again. Back to my normal routine of following the NBA lockout – which hopefully will not appear on #ThingsLongerThanKimsMarriage.
Pete DeLuca is Manager of Creative Services at Maroon PR. Contact him at Pete@MaroonPR.com.