Tuesday, March 30, 2010

The Harlem Globetrotters - a Wonderful Lasting Brand

By John Maroon

The Harlem Globetrotters are coming to Baltimore next week and the thought of the Globetrotters brings back memories of childhood and a wonderful time in so many of our lives.

The Globetrotters have been a part of American pop culture for 84 years and they stand for all of the right things … fun, family and giving back. They have also done great things in terms of bringing together people of all ages, races and economic standing in such a subtle way. If you have ever been to a Globetrotters game you’ve probably noticed a great deal of diversity in the crowd, with everyone having a wonderful time.

In the world we live in today with video games dominating kid’s interest, it is so refreshing to see that the Globetrotters have not only endured but have grown in popularity internationally. They have 6,500 fans on Facebook and 2,500 followers on Twitter. They travel the world and draw full houses wherever they go.

The Globetrotters represent the game of basketball with honor and class. In the community, they run programs that teach character development to children and they help educate kids about the importance of exercise with their Some Playtime Is Necessary (SPIN) initiative.

Thanks to the Harlem Globetrotters for still providing the world with good, old-fashioned, wholesome fun in a time when we need it most.

John Maroon is the President of Maroon PR. Contact him at john@maroonpr.com.

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Photo courtesy of Flickr's Bob n Renee

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