Friday, May 14, 2010

New Social Media Platform for Nonprofits

By Abby Draper

We are fortunate to work with several incredible nonprofit organizations at Maroon PR, and we know first hand how much effort needs to be put into fundraising and awareness in order to be successful. That being said, we are excited to learn about an awesome new site that provides the opportunity to create a personal fundraising page to share through social networks, while winning points and prizes along the way.

On Wednesday, actor Edward Norton developed Crowdrise - a website dedicated to charity fundraising. As an active philanthropist, Norton understands the value of social networking and took it upon himself to create a platform for those interested in sharing their cause.

“People use Twitter or Facebook because it's a way to share their personal narrative but we wanted to give people a platform to say, these are the causes I care about, I am volunteering and sponsor me," Norton told Reuters in an interview.

"We wanted it to be something with the substance of activism and engagement but the fun, ease and dynamism of social networking."

Crowdrise offers its members the opportunity to start fundraising projects, get their volunteer projects sponsored, donate money and promote their own charities. When you become a member you earn points for doing different things. For example, by signing up you earn 500 points, and for every $1 you donate, you earn 10 points. These points are used to win prizes like a new Mac Book, or to earn “royalty status” in the Crowdrise community.

Several other celebrities have joined the Crowdrise community as well. The list includes actor Seth Rogen campaigning for Alzheimer's, Will Ferrell raising money for Cancer for College, and Russell Brand supporting the David Lynch Foundation.

While the site is still new and growing, it provides an engaging and exciting platform for anyone interested in nonprofit organizations and volunteering to be involved. We are really looking forward to taking advantage of all Crowdrise has to offer.

Abby Draper is the Manager of Social Media. Contact her at

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