Tuesday, May 4, 2010

USA Today's Great Twitter Campaign for Nonprofits

By Andrea Kunicky

I’ve gotten more involved with Twitter recently, learning new and interesting ways to connect with people and find up-to-date local and national news. While tweeting one morning, I came across information from @USATODAY on a campaign for nonprofits. Since we work with a good amount of them, I decided to look into it. Their Kindness Community Blog started a campaign called “#America Wants”, where the top tweet-getting charity would receive one full-page, full-color ad in USA Today!

From April 13 until April 16, we worked with our client, The Moyer Foundation - the nonprofit organization of MLB Pitcher Jamie Moyer and his wife Karen - and Nology Media, a Social Media Management company in Seattle who works on the social media efforts for The Moyer Foundation. They worked heavily all week long on posting tweets and retweets to reach out to the Foundation’s supporters on Twitter. We tweeted and retweeted from our personal accounts and key media members that we have relationships with also retweeted the information. When it was over, we were all very excited to find out the results and where we ended up on the list. Out of 500 charities that were involved in this campaign, The Moyer Foundation landed at No. 16 on the list! To Write Love on Her Arms (TWOLHA), a wonderful nonprofit dedicated to helping people with depression, addiction, self-injury and suicide, ended up winning the contest.

In just a few days, 67 million people on Twitter helped their favorite charity by sending out over 60,000 tweets. From working on the campaign, it clearly shows how much nonprofits and social media together are growing by the minute. Hopefully, more campaigns like this will be developed, so we can create increased awareness for the organizations that we care most about.

Andrea Kunicky is an Associate Account Executive. Contact her at andrea@maroonpr.com.

Bookmark and Share

No comments:

Post a Comment