Tuesday, February 1, 2011

The REAL Super Bowl Match-Up : The Big Game vs. New Commercials

By Katy Fincham

The Super Bowl is an unofficial holiday for most American households. Over 68% of adults are expected to watch the Pittsburgh Steelers take on the Green Bay Packers this weekend, but according to recent polls, many viewers are just as excited to see the new commercials.

Now in their sixth year, the Hanon McKendry survey consistently finds that over half of the adult Super Bowl viewers in the U.S. are looking forward to the commercials more than the game - with the number of people excited to see these ads up from 54% in 2009 to 57% this year.

Social media is also a huge component with Super Bowl advertisers this year, giving businesses an opportunity to market before, during, and after the big game.

According to an article in the Denver Post, recently Bud Light challenged consumers to guess the story lines of their three Super Bowl commercials from photos posted to their Facebook page. If the story lines are nailed, the company will launch a fourth, Internet-only ad on Sunday. The fan page had nearly 1 million fans as of Friday afternoon.

Personally, the Steelers presence in the Super Bowl makes me ill, so this year I find myself more excited about watching the new commercials and taking advantage of the social media specials and contests!

What are you most excited about – The Big Game or the New Commercials?

Katy Fincham is an Associate Account Executive at Maroon PR. Contact her at Katy@MaroonPR.com

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