A recent survey of nearly 3,000 active social media users found that LinkedIn was named as the most important social networking site over Facebook and Twitter. The survey by Performics polled 2,997 active social media networkers with 59% of the respondents saying it was more important to have a LinkedIn account than any other social network.
Despite tapping the business-oriented network as the most valuable to users over Facebook and Twitter, only 50% of users with active LinkedIn accounts said they visited the site at least weekly with 20% visiting daily. Experts attribute LinkedIn’s growing popularity with the continued dragging economy and sluggish job market. LinkedIn provides business professionals with the platform to raise their public professional profile by sharing their accomplishments and experience to help grow awareness among other industry professionals.
In 2010, a similar survey found that 41% of respondents believed that LinkedIn was the most important social networking site in relation to its competitors. As the economy continues to slow, LinkedIn continues to grow as an important tool for its users. In the future as the economy and job market (hopefully) recovers, it will be interesting to see if LinkedIn remains an important resource for business professionals. Or perhaps Facebook, Twitter or the next soon-to-be-launched social media tool around the corner will be able to offer effective one-stop shopping to connect users to their friends, family and their next job.
Mitchell Schmale is Vice President of Maroon PR. Contact him at Mitchell@MaroonPR.com.
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