Friday, December 3, 2010

Qatar Wins 2022 FIFA World Cup

By Katy Fincham

Yesterday millions of Americans, including myself, watched in disappointment as Qatar was awarded the 2022 FIFA World Cup over the United States. Qatar won the hosting duties with 13 votes, while the U.S. received only 8 votes from the FIFA Executive Committee.

While many were shocked by the final vote, Martin Rodgers of Yahoo Sports explains the extravagant efforts Qatar made during their FIFA bidding process:

“The sales pitch was one of gleaming, futuristic stadiums, a foothold in the uncharted soccer waters of the Middle East and the chance for FIFA to blaze a trail by embracing a fast-emerging economic power.”

A number of questions have been raised about Qatar’s ability to promote and execute such a large and overwhelming international event. Concerns raised include the sweltering heat, with temperatures above 100 degrees, security risks and the fact that Qatar is an extremely small nation, slightly smaller than the state of Connecticut.

“All those fears were magically washed away by the millions spent by Qatar on its slick campaign, which – whatever your allegiance – must be considered an epic achievement in public relations.”

I may not be a die-hard soccer fan, but it was unfortunate to see the U.S. miss out on an amazing opportunity, but Qatar clearly put together a pitch that the FIFA Executive Committee could not ignore. Much like the opinion of the FIFA President Joseph S. Blatter, I think that everyone deserves a chance to showcase one of the greatest international sporting events. This will expose the world to a small, thriving nation, while encouraging the development and continued growth of the sport of soccer.

Katy Fincham is an Associate Account Executive. Contact her at

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