Tuesday, March 1, 2011

Food for Thought

By Katy Fincham

Today, for many, is just another Tuesday. For others, today is one of the biggest American holidays of the year – IHOP’s National Pancake Day. What does that mean? FREE pancakes for everyone!

From 7:00 a.m. to 10:00 p.m., IHOP restaurants nationwide are offering customers a free short stack of IHOP's buttermilk pancakes. In return for receiving the free delicious meal, IHOP asks costumers to consider leaving a donation as part as their effort to raise awareness and funds for Children's Miracle Network Hospitals and other local charities.

“IHOP’s National Pancake Day has become a highly anticipated annual event in communities throughout the United States, and provides our guests a fun opportunity to support the efforts of Children’s Miracle Network Hospitals and other local charities,” said Jean Birch, IHOP’s president.

Last year IHOP raised $2.1 million and this year their goal is to raise $2.3 million. Since 2006, IHOP has raised over $5.35 million to support the Children’s Miracle Network Hospitals and other local charities.

What I like best about IHOP’s National Pancake Day is that it gives everyone a chance to make a donation they feel comfortable with. Some charity events are formal functions that include high-priced tickets and expensive auction items that many Americans cannot afford to be a part of. IHOP’s promotion caters to every audience and allows people to get together in a casual environment, enjoy a FREE meal and the chance to donate the amount of money YOU feel most comfortable with. No donation is too small to make a difference.

Katy Fincham is an Associate Account Executive at Maroon PR. Contact her at Katy@MaroonPR.com

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