By Pete DeLuca
It is Opening Day for Major League Baseball (MLB), and this season the league is looking to redefine their social media efforts. In the past, MLB attempted to keep fans connected through iphone apps, like MLB.com At Bat, and nationwide broadcasts on MLB Extra Innings and SiriusXM – but that’s old news. Introducing... the MLB Fan Cave!
The MLB Fan Cave is a 15,000 square-foot location in New York City. After a nationwide search of nearly 10,000 applicants, two “Cave Men” were selected; Mike O’Hara and Ryan Wagner. Starting today, these two will inhabit the Fan Cave for the entire 2011 MLB season and watch all 2,430 regular season games and Postseason games on a unique set up of 15 Sony BRAVIA LCD HDTV televisions. MLB will pay them to Tweet, Facebook, and blog about their experience.
Tim Brosnan, MLB Vice President of Business hopes the new initiative will serve as an “electronic water cooler” - a place where every day fans, already engaged in social media, can come together. In a recent article on Mashable.com, Bronson said “MLB has dipped its toe in the water of social media in the last couple of years, but this is our first full platform.”
To follow the MLB Fan Cave on Twitter visit @MLBFanCave. To connect to their Facebook page click here.
It is exciting to see MLB push the boundaries of social media with a new and innovative idea. As a baseball fan and member of Facebook and Twitter, I am excited to follow their accounts and share my views and opinions with thousands of “ordinary Joe’s” across the country. As a Red Sox fan, I can only hope O’Hara (a Yankees fan) and Wagner (an Orioles fan) enjoy the experience as much as I will!
Pete DeLuca is Manager of Creative Services of Maroon PR. Contact him at Pete@MaroonPR.com