With millions of people using Twitter, there's no shortage of people and organizations to follow, but unless you examine peoples' lists or feeds followed by their friends, it's a bit complicated to find people based on their interest level. Well, that all changed on Monday as Twitter announced a new updated search tool, which will now help users find new people to follow based on the subjects that interest them, such as movies and sports. Previously when users typed in a search query, they were presented with just a small selection of "People" results, all of which contained the search term (or some derivative of it) in the account username, and didn’t necessarily reflect if they had interest in that term or not. Now, when people search for a certain topic and click on the "People" section of the search results page, Twitter will return a list of the top microbloggers in that field. "This new approach helps you find the Twitter users that will best help you follow your interests," Twitter spokeswoman Carolyn Penner wrote in a blog post on Twitter.com. "For example, if you're interested in hip hop, chances are that you'd like to follow hip hop artists. Searching for 'hip hop' now surfaces accounts like @common and @questlove. (Previously, we typically showed accounts that have 'hip hop' in the name.)" Personally, I think this is a great way for all followers on Twitter to proactively use their time more wisely in regards to their interests and what they choose to read and follow. I think it will also dramatically help organizations that might not have been noticed by other audiences help them increase their visibility and grow in the long run. Twitter has done it again… growing and expanding their services to better improve our time on the site... great job! Andrea Kunicky is an Account Executive at Maroon PR. Contact her at Andrea@MaroonPR.com
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