By Kristen Seabolt
Being a good neighbor is what Starbucks is all about. Ever since they opened their doors 40 years ago, Starbucks has done their part to create thriving neighborhoods and make positive change happen in the communities they do business in. This includes helping to reduce our collective carbon footprint.
In honor of Earth Day 2011, Starbucks has decided to thank their neighbors who do their part, and encourage others to do the same. All day tomorrow, Friday April 22, customers can stop by their local Starbucks with a travel mug and receive a FREE freshly brewed coffee or tea.
Last year, Starbucks saved more than one million plastic cups on Earth Day, and in order to minimize their carbon footprint, they have set a goal this year to make 100% of their iconic white cups recyclable and to serve 25% of beverages made in stores in reusable cups by 2015.
Using social media to promote the event, Starbucks is encouraging all 21 million Facebook fans and 1.5 million Twitter followers to RSVP to their “Get a Free cup of Coffee on Earth Day” event and to change their profile photos to pictures of their travel mugs to share the word with friends. So far, close to 185,000 customers will be attending. Including me!
In addition to free coffee tomorrow, all of Starbucks’ travel mugs will be 20 percent off, and throughout the year, any customer who brings in a travel mug will receive 10 cents off their order.
What a great way to get your free caffeine fix AND do your part to reduce your carbon footprint! Stop by Starbucks tomorrow and don’t forget your mug!
“One person can save trees, together we can save forests.”
Kristen Seabolt is an Associate Account Executive at Maroon PR. Contact her at Kristen@MaroonPR.com.