Thursday, January 19, 2012

Meet M&M’s Chief Chocolate Officer, Ms. Brown

By Kate Korson

With the NFL Playoffs coming to a close, Super Bowl Hype is in full swing. We’re only two weeks away, and the sports world is gearing up for the biggest week of the year. Second to the football, beer and wings; fans especially anticipate one aspect of the whole shebang —Super Bowl Television Ads. 

In the past few weeks we’ve heard Super Bowl advertising announcements and sneak peaks from Doritos, Lexus, and H&M, among others. One announcement that personally excites me is the unveiling of a new M&M’s character, Ms. Brown. Despite the fact that she shares a name with my high school disciplinary vice principal, the character seems intriguing. After serving 70 years behind the scenes as Chief Chocolate Officer, Ms. Brown will step into the spotlight during the Super Bowl on February 5th. Firstly, I would like to note that the title Chief Chocolate Officer is something that every company should create (ehemm John Maroon).

According to a press release from Mars Chocolate North America (M&M’s parent company), Ms. Brown is witty, extremely intelligent and wise. She decided to emerge from behind the scenes after witnessing the success of Pretzel M&M’s, and believes she can show the world that M&M’s are not your average milk chocolate.

Ms. Brown launched a Twitter feed on January 16th with the inaugural tweet:

I think M&M’s has a promising social media opportunity with Ms. Brown. Currently her tweets sort of lack originality and variation but if M&M’s take advantage of her potential to be witty, funny and informative, she could be a social media hit. Given the sports world’s obsession with Twitter, I would hope that her Super Bowl ad includes some type of hash tag or her Twitter handle. Ms. Brown should live up to her title and give the Twitter world an inside look at her duties as Chief Chocolate Officer. I’d love to see some photos or interesting facts about M&M’s milk chocolate, who wouldn’t?

Kate Korson is an Associate Account Executive at Maroon PR.  Contact her at

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