Tuesday, January 10, 2012

Tebow Time Takes Over Twitter

By Kristen Seabolt

I had to do it. As a Baltimore Ravens fan, I am not only ecstatic that the Broncos defeated Pittsburgh in the fastest overtime victory in NFL history, but I am also excited that all of the hype makes for a great social media blog this week.

On Sunday night, Denver Broncos Quarterback, Tim Tebow, broke all kinds of records in an unforeseeable win against the Pittsburgh Steelers. Most of these records were related to the game of course, however, one of his most impressive achievements came from social media. Tebow rocked the Twitter world when his touchdown pass generated 9,420 tweets per second, the highest number of sports-related tweets per second in the history of Twitter (2nd overall behind the opening of a Japanese movie).

According to ESPN, Tebow’s victorious pass beat out some of the top moments in Twitter sports history, including Team USA’s loss in the Women’s World Cup to Japan (7,196), Barcelona’s victory over Manchester United in the UEFA Champions League final (6,303) and the Miami Heat’s embarrassing loss to the Mavericks in the NBA Championship (5,531). On Sunday night, almost 7 percent of tweets posted were about Tebow and the Broncos.

Tweets ranged from “In Tebow We Trust” to “Tebow for President” to “316 passing yards, 31.6 yards per completion, John 3:16.” Tweeters recited religious passages, questioned Tebow’s immortality and even picked up on the fact that Demaryius Thomas’ birthday is on Christmas. Of course, there were haters too. But even they joined in on the chaos.

For those of you who may not be sports fans or are not that impressed with this historical feat, allow me to put it in perspective …even the news of Osama Bin Laden’s death didn’t generate as much Twitter reaction as Tebow’s win. Bin Laden’s death only received 5,106 tweets per second.

That’s the power of social media for you. While 45 million viewers watched the game on TV, making it the highest rated AFC wild-card game in 24 years, more than 17 million Lady Gaga followers received her tweet, “Giants fan but wow. #Tebow That’s what the **** a champion looks like.”

Oh, and while the rest of the world was obsessing over the Broncos remarkable win, Demaryius Thomas, wide receiver who caught the game winning pass, admitted he didn’t even know the game was over...

Kristen Seabolt is an Associate Account Executive at Maroon PR. Contact her at Kristen@MaroonPR.com.

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