By Katy Fincham
Whether you’re a sports fan or not, chances are you have heard of Chad Ochocinco. The NFL veteran is best known for his flashy end zone dances and over-the-top comments. Despite your feelings about the man, I think he deserves some respect for taking advantage of his over-exposure and turning it into a clever marketing and business scheme.
In 2009, the then Bengal’s receiver, launched OCNN (OchoCinco News Network) in Miami at Super Bowl XLIV. In partnership with Motorola, Ochocinco enlisted the help of his friends and current NFL players Chis Cooley, Ray Rice and Darnell Dockett – all three of which are some of the most active and popular NFL athletes on Twitter, much like Ochocinco himself (currently 3,179,555 followers).
The off-the-wall news network seemed to be a joke at first, until many realized that it leaned more towards serious sports reporting than expected. Since then, OCNN has been a staple amongst the outlets cover the Super Bowl and present on “media row.”
This year, Ochocinco decided to reach out to his fans and give them a chance to be a part of a once in a lifetime experience. The OCNN by Motorola Super Bowl Reporter contest gave fans the chance to submit a 30-second video explaining why they should be the official correspondent for the network during Super Bowl XLVI.
In a recent interview with CBSports.com, Ochocinco said: “This year I'm flipping it around and the folks who send in videos -- who will probably be journalism majors and other people who love journalism and sports and football itself. And so it'll help springboard whatever else they have going on.”
For those who think Chad Ochocinco only cares about himself, he seems to be doing an excellent job of taking his public love/hate relationship and turning it into something positive for fans, but also beneficial to his future career after he hangs up his cleats.
I will be tuning in – Will you?!
Katy Fincham is an Account Executive at Maroon PR. Contact her at Katy@MaroonPR.com.