Thursday, February 23, 2012


By Kristen Seabolt

For the past seven years, the NFL Network’s Rich Eisen has made the NFL Scouting Combine a little more interesting with his signature annual 40-yard dash in his work suit and tie (see video below). However, Rich will not be the only one running this year in his full work getup - the Twitterverse now has the opportunity to join him.

On February 21st, Rich posted to his blog, “Run with me,” a post which explained that this year everyone has the opportunity to get involved by participating in a Twitter contest surrounding his run.

Here is how it works – Take a video camera and film yourself in your work clothes at your place of work running a 40-yard dash. Then, post the video and Tweet it to Rich Eisen (@richeisen), the NFL (@NFL) or the NFL Network (@NFLNetwork) with the hastag #RunRichRun. Rich and the NFL Network will select the best and the worst videos to air on the NFL Network before Rich takes the field at the Scouting Combine.

This is yet another example of the power of social media at its finest. Since February 18th, hundreds of tweets have already been made to #RunRichRun that feature user-submitted videos as well as fan favorites.

So, if you are still in search of your 15 minutes of fame (or 6 seconds of stardom) get out there and run! And as Rich suggests, “Please, do not hurt yourself. And also do not cost yourself your job.”

So, who at Maroon PR would you like to see submit their 40-yard dash video?

Kristen Seabolt is an Associate Account Executive at Maroon PR. Contact her at

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