If you haven’t already heard of the latest social media craze, Pinterest, then you’ve clearly been living under a rock! A co-worker showed the site to me back in December, right in the peak of the hype, and like many, I signed up for just for the heck of it. Unlike Facebook or Twitter, I had to wait for an invite…basically an approval of my inquiry to join the “cool kids club.” Ever since then, I’ve been addicted!
According to research reported by Mashable.com, Pinterest is currently dominated by female users (87%) between the ages of 25 – 54. The site has quickly grown to 11.4 million users in less than a year, with the largest jump in the last four months. As a 27-year-old female who is currently planning a wedding, I am the average user. But as someone who works in the PR industry, my company has taken quick notice to the unique opportunity to help our clients brand themselves on a new social platform.
Mashable.com recently suggested eight strategies for launching your brand presence on Pinterest. These strategies mentioned include:
- Reserve Your Space - Just like you would reserve your Facebook or Twitter handle, you should make sure your brand/business has a handle reserved
- Themes, Not Product Promotion – Pinterest is extremely visual and is currently centered on interests such as weddings, home décor, recipes and color themes. Your board should not look like a product catalog!
- Use Hashtags – Just like Twitter, Pinterest uses hashtags in interest descriptions. Use wisely to ensure creative, yet consistent messaging.
- Engage with the Community – “Like all other social networks, you need to listen and engage, not simply broadcast your message. Try allowing members of the community to post to your boards, but be sure to monitor activity for appropriate content.”
Katy Fincham is an Account Executive at Maroon PR. Contact her at Katy@MaroonPR.com.