Monday, February 27, 2012

Twittamentary: Are your digital friends better than your real-life friends?

By Sarah Gubara

This is a difficult question to tackle, since we always hear that relationships with your online friends are a lot more superficial than the people you meet in person.

Last week, I was faced with this question at a basketball game. I was excited to run into a friend of mine, who I didn’t see much. As we were chattering away, we were asked how we knew each other, that’s when it hit me—we didn’t! This completely boggled my mind. Twitter has become such an integral part of my life, that it felt like we were great friends. We had been tweeting back and forth for two years, had a lot of things in common, and would run into each other around town.

Isn’t that how everyone meets their friends? Maybe, maybe not. But my story is not unique, in fact there is a documentary about Twitter, directed by Singaporean Filmmaker (and avid tweeter) Tan Siok Siok (@sioksiok).

“Twittamentary explores how lives meet and affect one another on the fast growing micro-blogging phenomena that is Twitter.” The documentary is crowd-sourced by social medians around the world. Twitter users have contributed stories on a single theme: How Twitter has affected your life and the lives of those around you. Stories include: a homeless woman who gets by from donations contributed via Twitter, a woman whose followers raised money to buy her a new laptop, and many others.

Marketing for the documentary has been socially driven as well. After releasing the first teaser, they prompted users to help them get to a thousand followers before unlocking the beta web screen.

While it’s easy to think about the novelty of social media, check out the teaser below and think about the humanity it facilitates. What’s your Twitter story?

Sarah Gubara is Manager of Social and Digital Media at Maroon PR.  Contact her at

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