By Matt Saler
Bernie Eccelstone is a man who knows how to make the most out of a tough situation. Eccelstone, the head of Formula One Racing, was mugged right outside of his London office in October. He was badly beaten and had all of his possessions stolen from him, including his Hublot watch, which is valued at over $300,000.
The 80-year old businessman decided not to be seen as a victim, but rather show the world that he is a brilliant marketer who knows how to rise above and make the most of a bad situation.
The watchmaker Hublot is a major sponsor of the F1 series.
The following day, instead of remaining out of the public spotlight, Ecclestone reached out to the luxury watchmaker and asked them to use his post-robbery headshot – showing him as a beaten man with a large blackened-eye – in their next featured print advertisement. Sure enough, Hublot used the disturbing photo, accompanied by the phrase, “See what people will do for a Hublot.”
Not only did the premier sponsor of Formula One Racing get their message across in the ad, but they got a ton of positive publicity all over the world.
Bravo, Mr. Eccelstone. Get well soon.
Matt Saler is a Senior Account Executive at Maroon PR. Contact him at Matt@MaroonPR.com
Bernie Eccelstone is a man who knows how to make the most out of a tough situation. Eccelstone, the head of Formula One Racing, was mugged right outside of his London office in October. He was badly beaten and had all of his possessions stolen from him, including his Hublot watch, which is valued at over $300,000.
The 80-year old businessman decided not to be seen as a victim, but rather show the world that he is a brilliant marketer who knows how to rise above and make the most of a bad situation.
The watchmaker Hublot is a major sponsor of the F1 series.
The following day, instead of remaining out of the public spotlight, Ecclestone reached out to the luxury watchmaker and asked them to use his post-robbery headshot – showing him as a beaten man with a large blackened-eye – in their next featured print advertisement. Sure enough, Hublot used the disturbing photo, accompanied by the phrase, “See what people will do for a Hublot.”
Not only did the premier sponsor of Formula One Racing get their message across in the ad, but they got a ton of positive publicity all over the world.
Bravo, Mr. Eccelstone. Get well soon.
Matt Saler is a Senior Account Executive at Maroon PR. Contact him at Matt@MaroonPR.com
